Tara served as the Head of Global Marketing for a manufacturing company with retail operations spanning the USA, New Zealand, Europe, Australia, and China. In this role, she managed a global team of stakeholders and created a new B2C brand and product range that positioned the company for broader market appeal. She also optimised the supply chain to enhance operational efficiency and transitioned the company’s eCommerce system globally, significantly improving the experience for sales staff and B2B customers. Her efforts not only elevated the brand but also drove substantial international growth. 

Her vast experience also includes managing major technology implementation and adoption projects, where she ensured business alignment, researched optimal solutions, and created effective policies. She has decades of expertise managing website and app development, blending technical knowledge with strategic foresight.

Tara’s marketing acumen is grounded in a deep understanding of both traditional and digital channels, enabling her to craft strategies that not only resonate but also execute flawlessly. Her hands-on operational experience informs her strategic insights, making her uniquely positioned to deliver actionable, results-driven advice. As an advisor to Sked Social, Tara has further demonstrated her expertise in social media strategy and optimisation, helping organisations leverage these platforms for impactful engagement and growth.

A champion of sustainable business practices, Tara is committed to helping organisations balance economic, environmental, and social priorities. She empowers companies and boards to build resilient, forward-thinking business models that thrive in dynamic and uncertain global markets. Whether advising on investment strategies, operational improvements, or long-term planning, Tara’s insights and collaborative approach enable organisations to make confident decisions that drive lasting success.