Ideas + Insights
The challenge
The owner of PRT Industries was in the early years of growing a new business. He was experiencing what many startups and business go through – long hours, big days and little time to focus on marketing and growing business. To add to mix, the business was operating under a name that did not represent the company well, with two websites that weren’t generating sales leads. PRT (formally RSW Belting Supplies) was keen to focus on business operations and needed someone they could rely on to help take the business to the next stage of growth.
What we did
We needed to strike the right balance – provide good quality, high performing results and keep costs to an affordable level while sales grew. The solution was to deliver projects in stages and do what SMG does great, connect with partner suppliers to negotiate excellent rates for the client.
The first thing was to address was the business’s brand identity. We ran a workshop to delve into what made the company unique, growth opportunities, branding, identification of new customer groups and more. The outcome was three-fold: a marketing strategy, a new business name and brand and a high performing new website, built with SEO principles and Google Search in mind.
The combination of these activities led to the launch of PRT Industries. Brisbane based provider of ‘upcycled and original supplies for durable solutions’.
Initially targeting a narrow market, the PRT brand now aligns with the owner’s beliefs and values: recycling and reusing products to support a sustainable community.
Within the first month of launching the new website, the client also reported an increase in sales inquiries from Google search to the new website.
