A national company who is part of an international optician chain wanted to attract and keep both customers and employees and become the employer of choice in the category. The end goal was to improve the overall customer experiences and increase sales.
Several companies including The Body Shop, Peugeot and Toys R Us within the retail industry expressed the need for better staff education and the ability to attract quality recruits. This they believed would improve their ability to compete on an international level.
The client was a large not-for-profit organisation widely known for creating and delivering education programs to primary and secondary schools across Australia. The company had a particularly strong market share in Queensland and the Northern Territory remote communities. The challenge was to grow brand awareness and product adoption in mainstream schools across all states and territories.
Victoria’s abundance of natural beauty and breathtaking man-made attractions have allowed the state’s tourism economy to flourish. Tourism, however, is a competitive industry, and it relies on the strength of independent operators.
The owner of PRT Industries was in the early years of growing a new business. He was experiencing what many startups and business go through – long hours, big days and little time to focus on marketing and growing business. To add to mix, the business was operating under a name that did not represent the company well, with two websites that weren’t generating sales leads. PRT (formally RSW Belting Supplies) was keen to focus on business operations and needed someone they could rely on to help take the business to the next stage of growth.
As an Industry Advisor for the Queensland government Vocational Educational Training, our client required an effective technological solution to manage their client relationships. Before our project, these were being managed in isolation by individual team members through manual, offline processes. Small & Mighty were brought in to source and implement a solution that was time efficient, streamlined, and enabled better business-customer communications.
The Ecoefficiency Group (TEG) are leaders in sustainable business practice. They maximise efficiency and minimise environmental impacts to deliver economic outcomes for small and large organisations. The directors of TEG recognised that to attract new business, their brand needed clear positioning and a stunning website that speaks to their target market.
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